Turmeric is widely used as a spice in South Asian and Middle Eastern cooking as a colouring agent. In many cultures it lends curry its distinctive yellow colour and flavour, and it is a significant ingredient in most commercial curry powders. Turmeric is used as a natural colouring agent for some kinds of mustard, relishes, pickles, and spiced butters for vegetables, in fish, egg, and rice dishes, and with poultry, rice, and pork. Turmeric is also used in manufactured food products such as canned beverages, dairy products, baked products, ice cream, yellow cakes, yogurt, orange juice, biscuits, popcorn, sweets, cake icings, cereals, sauces, and gelatins. An essential flavour in many South Asian cuisines, turmeric is consumed daily by millions of people. In parts of Asia turmeric water has long been applied as a cosmetic to lend a golden glow to the complexion, and it has grown in popularity as an ingredient in cosmetics and skin care products. In traditional medicine, its properties are thought to strengthen the overall energy of the body, relieve gas, dispel worms, improve digestion, regulate menstruation, and be an effective antiseptic for cuts, burns, and bruises. The main targets of turmeric are the digestive organs, and it is used in herbal medicine for digestive disorders